When developing new products or services, brands often obsess about the attributes they hope will influence consumer behavior, often using choice models to identify characteristics that are most persuasive. Big surprise? Only some of the attributes you bake into your products command enough consumer attention in the moment of purchase […]
A Price or Fee attribute enabling the respondent to trade-off price for various combinations of features. The presence of a Price attribute is suggest if elasticities are to be calculat or should revenue/profit optimization be conduct. To measure a brand’s impact upon the purchase decision or to conduct competitive what-if […]
Menus or dropdowns to give interviewers a way in which to load a different section or survey. The researcher nes to determine a navigation scheme that will be the fastest and most intuitive for the interviewer. In short, the researcher must take advantage of the fact that the PDA can […]
In market research, we often run into situations where we are trying to understand what may be driving significant differences in satisfaction levels between two separate groups of respondents. This article aims to help researchers discover (or riscover) a useful analytical tool to better understand the true differences in satisfaction […]
An article from the June 16, 2008, issue of BusinessWeek (“Online Polls: How Good Are They?”) remind us about the importance of making sure that those we survey are representative of the population we are trying to investigate. It reported Online polling offers some clear benefits. Because respondents can choose when […]
A business owner can invest a significant amount of money in promotion, but this does not guarantee an increase in buyers. To ensure an advertising campaign achieves the desired results, the owner must analyze its statistics regularly. Here’s how to do this. Effectiveness of Contextual Advertising Building an advertising database […]
Any business needs promotion, whether it is a chain of coffee shops with several outlets or a small flower shop. You can use offline marketing, but to attract a wider audience or increase sales, you should use online tools. Online tools allow you to interest new customers and remind existing […]
Dozens of courses on contextual advertising flood the market, making it challenging to understand and find one that aligns with a student’s goals and skills. To help you find a suitable program, we discussed our own Yandex. Direct courses in this article. Why take Yandex Direct training? Unlocking direct access […]
Promo Pages is a Yandex advertising format designed as a one-page site to showcase a product or service. This promotional tool caters to various businesses—those developing new ideas, increasing turnover, or enhancing brand trust. Here’s a breakdown of how the tool functions, how to set up Promo Pages, and how […]
Advertising on Telegram helps business owners attract new customers. To reach a wide audience and make promotions effective, Yandex Direct tools offer a great way to set up campaigns. Here’s how to launch an advertising campaign on Telegram and the results advertisers can expect. What is Telegram Advertising and Who […]
Yandex Direct helps businesses find new customers by showing ads to potential clients on the Internet and directing them to the company’s platform, such as a website. Users can explore the brand, review the product range, and, if interested, place an order right away. What is Yandex Direct? Creating a […]
Successful promotion starts with analyzing the business’s target audience. Knowing the people or companies ready to buy a product helps build a marketing strategy, create ads, and select advertising platforms. In this article, we’ll examine how to correctly identify potential clients and use this data for promotion. What is a […]
