Like any other marketing channel, SMM requires an assessment of the effectiveness of actions. For this, KPIs are us, which allow you to get a complete picture of the project. Tracking indicators will allow you not only to determine the effectiveness of the team’s work in certain areas, but also to demonstrate the results to the customer.
Key SMM KPIs Worth Tracking
Analytics offers such a large number of metrics that choosing the most necessary ones can sometimes be difficult even for a specialist. Therefore, it is worth selecting the most important ones, focusing on the specifics of the project and its promotion. Below are the metrics that experienc SMM specialists recommend.
1. Number of subscribers
One of the most common metrics in the recent mobile phone number data SMM sphere. This is a basic indicator, since the manager’s primary task is community growth. It depends on such factors as the quality of the offer content, geolocation, clear segmentation of the target audience, a well-formulat USP, etc.
The number of subscribers can be easily inflat, but the negative consequences of this will not take long to appear. If you have such suspicions, it is effectively create visual appeal worth studying the profiles of subscribers. Information about them can be compar with information about your target audience and identify bots.
Different social networks allow you to track the ways in which subscribers come. For example, on Facebook you can count users who came organically without advertising, but through search, guest posts, recommendations, etc. If the audience is large, this means that you offer useful content, and subscribers are interest in the brand.
2. Audience reach
This metric shows the number of users who are part of your real social audience and the number of users your posts can reach. Audience reach includes the following metrics:
- audience growth – the number awb directory of users who subscrib and unsubscrib over a certain period of time (divide the number of new subscribers by the total number);
- search position (the place occupi by the advertisement when a request is made);
- mentions of the brand or company name during the reporting period;
- number of subscribers ;
- publication reach (the number of users who were shown the page);
- possible impressions (the number of users who could have seen the publication);
- audience percentage (who sees a brand’s publications compar to a competitor’s posts);
- audience disposition (the ratio of positive and negative reviews to the total number of mentions);
- number of views of the video , if one is publish.
Simply put, this metric shows how many people have interact with a page’s posts at least once. This could be total reach or reach for specific posts. And it’s worth noting that social networks always only count unique users.
Reach is also characteriz depending on traffic channels – organic (depends on the number of subscribers and frequency of publications), paid (obtain through advertising) and viral (users who are not subscrib to the page, but saw the content thanks to reposts).
