Society is becoming increasingly fast-paced, and to keep up with new consumer behavior in the digital world, marketing needs to adapt to the times. In this context, Agile Marketing provides the necessary connection for the sector to respond promptly to market changes.
Agile Marketing leads the organization to change its mindset at all levels, especially leadership. Therefore, the more knowledge professionals have on the subject, the more enriching the actions to implement appropriate methodologies will be.
In this article, you will understand the concept, how to implement it, the frameworks, the obstacles and the advantages presented by companies that understood how the Agile Methodology can transform Marketing work.
What is Agile Marketing?
The term Agile Marketing came about through the translation of the English expression Agile Marketing. It encompasses the application of the Agile Methodology in the management of marketing projects. The methodology was not born in the whatsapp number list area, but in the information technology industry and became widely known after the Agile Manifesto, a kind of guide for software development. Since then, it has been applied in different industries and sectors.
Perhaps the technology sector was the first to realize that the digital world would transform the life cycle of products, making it increasingly shorter. Today, this reality can be seen in many sectors, such as consumer goods, automotive, electronics, and many others. Easy interaction with other countries means that access to new offers awakens new desires in consumers.
How to implement Agile Marketing?
The days when marketing was seen as a how does softline’s azure support work? are over. Today, it has taken its place as a business imperative. However, to implement Agile Marketing, the initial challenge for traditional companies is to change their mindset, as complex structures and bureaucracy work against Agile.
The solution for these organizations is to maintain in parallel a front that guarantees stable and profitable maintenance, together with another front that ensures the identification of new growth opportunities.
With companies aware of the need for this innovation mindset, it becomes easier to present the components for implementing agile marketing.
Real-time data analysis
With the help of new technologies and philippines numbers Intelligence (AI), the company must invest in tools for capturing and analyzing data in real time.
Social media monitoring, such as tracking user interactions and filtering debates, can be significant for identifying some actions such as: predicting trends, user opinions regarding the product and brand, and creating a comparison of consumer behavior with competitors.
In both physical stores and e-commerce, monitoring the customer journey is also part of this process. Understanding how long it takes consumers to learn about the product (access the website or store) until they make a purchase decision and the reasons for this delay.
Interdisciplinary and decentralized teams
The formation of small, interdisciplinary and decentralized teams focused on specific projects (called squads) provides agility in business development. Ideally, teams should of professionals with different specializations, such as: marketing, product, engineering and technology (tech).
One challenge when adopting this team model is giving them autonomy in decision-making. Multi-stage approvals delay deliveries and prevent significant progress.
Working with concurrent processes
In agile marketing, it is essential to know how to operate with simultaneous tasks. Each team moves forward, doing its part. In addition to providing agility, it prevents the team from being idle for a long period and having work pile up in another.
For this process model to be successful, the solution is to divide the workflow into smaller steps. This way, when a failure is, it is easier to correct it.
This model requires attention! Team integration must be frequent in order to maintain alignment on the project and keep information related to the improvements up to date.
