It may happen that your email subject lines are well thought out. That the email marketing campaigns behind them have been studied to have. A big impact and achieve the desired results, but that for something. As small but relevant as spam, everything remains in a broken bag.
There are several tools we can use to determine whether an email will end up directly in spam or not . If so, it’s best to change it. The likelihood of the recipient even reaching this bin is very low, and that they will. Open Avoid the spam an email containing it is even lower because it is perceived as advertising or, worse, a virus.
Sometimes email subjects are created that attract attention but are disliked by the spam filter due to things like all caps, excessive punctuation, repeated words, or powerful keywords like sex, offer, or free. It’s best to pass the filter to ensure administration directors email lists that at least your email reaches the inbox.
3. Use emojis
Except when the problems are very serious, and even in these cases there may be exceptions, it is always advisable to use how to launch advertising in telegram via yandex direct emoticons. Eye! Use emoticons yes, but not just any emoticons and without exaggerating.
Emoji images should be relevant to what is being discussed or is about to be discussed. Ultimately, they should serve as a companion piece to what has been written. Otherwise, they have little or no meaning.
The advantage of using the right emojis is that they stand out from everyone else’s email marketing subject lines, if others aren’t already using them. Again, keep in mind that our email will arrive alongside many others, and we need to do what’s necessary to stand out, make the recipient want to learn more, and therefore open it.
4. Don’t make false promises
Lies have very short legs, and in this area, for email marketing, it was going to be no different. It’s true that if you want an email to be opened, you can promise anything. Assuming the company behind it has a good reputation , the only thing they will do is undermine it. If it doesn’t, it will immediately be considered fake and sent to spam.
For this reason, promising things that vietnam data cannot be fulfilled will have more of a negative effect than a positive one. It’s possible, since in reality there’s no guarantee, that the opening rate will be high, but as soon as the recipients realize that everything was false, they’ll probably think twice about it next time, and the company’s image will suffer a lot.
Better to preview
Normally, a lot of time is spent on topics related to email marketing. It’s just a sentence, but a sentence that can change everything, that can make a message arrive or get lost in the ocean of other messages without ever being seen. Sometimes, all the previous tips are taken into account: it’s about thinking like the recipient would, preparing the most appropriate words, segmenting the audience, adding the appropriate emoticons, but not previewing .
This is a serious mistake because something so simple can cause a huge problem. Have you ever seen a number not read at all? If this was not done intentionally, it is an error due to lack of preview. It is better to make sure everything reaches the receiver as planned or, if necessary, adjust it until it does.
