Ideally, the call to action will appear on a button. You can see these buttons all over the web.
Buttons create an almost tactile experience between visitors and your website. A button may be two-dimensional, but its feel is more intuitive than simply clicking a text link.
17. Host a competition
People love winning things. However, they middle of the funnel leads also love the anticipation of winning a prize. This is why people buy lottery tickets despite the extremely low odds of winning the coveted jackpot.
Exit pop-ups create a great opportunity to run a contest for your target audience.
What you may not know is that in a contest, the winner isn’t the only person who matters. Don’t be the winner and realize how much they need your product or service, and then buy it after you announce the winner.
This is great publicity, it engages your website how to name an online store? tips examples, and common mistakes visitors and gives people a reason to come back to your site.
A contest can be a simple giveaway, like drawing a name out of a hat, or you can solicit user-generated content related to your product or service. Alternatively, consider asking people to name your next product.
Any contest will do. Just make sure you’re clear about how participants can enter and what they’ll win if they succeed.
If your first contest is successful, don’t hesitate to run it again. Encourage participants to share the contest on social media and enter multiple times if they can.
Also, make sure to promote your contest elsewhere. You don’t want it to exist only in an exit pop-up. Direct people to the homepage where you’re hosting your contest, whether that’s on your website or on social media.
18. Use color and brightness contrast
When it comes to website pop-ups, design aruba business directory is critical, especially if you’re relying on them to capture user interest. You may have heard of “ad blindness.” This refers to people turning a blind eye to ads on a web page because they’ve seen them all before.
This also happens when exiting a popup.
Your goal should be to grab the visitor’s attention. Color and brightness contrast play an important role in this process.
Take a look at these two examples of CTA buttons:
In this example, we’ve used two different background colors and the same text color. Which one is the most eye-catching?
You probably answered the second one. On the lighter background, the words are more clearly defined. If we switch the foreground and background colors, the effect will be the same – light words on a dark background.
The higher the contrast, the better the effect.
Here’s another example, related to color contrast:
In this example, we have a CTA button with a blue-on-blue color scheme. In the second CTA, we used dark orange and light blue.
The second one has a higher contrast. It’s easy to tell that we should look at the text in the CTA.
19. Hide the exit popup from existing subscribers
Earlier, we talked about the importance of avoiding annoying your website visitors. If people get annoyed, they will associate that emotion with your brand.
This is not good news. You may have been in this situation before.
Maybe you like a site where you can buy a specific product, but you keep getting bombarded with the same pop-up. You’ve become blind to the content, but having to click that “X” every time becomes annoying.
One way to avoid annoying your visitors is to avoid showing them unwanted pop-ups. For example, a visitor who has subscribed to your email list may not want to see a pop-up promoting your list every time they exit your site.
Hello Bar lets you use targeting rules to hide exit popups from people who aren’t interested (like subscribers to email opt-in popups).
Consider using Hello Bar’s cookie functionality to only show the exit popup to users after a certain number of visits (for example, every seventh visit). Once someone takes the action you want them to take, you can set the cookie success duration to 0 so they don’t see it again.
While this isn’t a big deal, it can be further personalized to avoid creating a bad feeling among your site visitors. Establishing a positive relationship with potential customers is the first step to building credibility and brand loyalty.
