Nowadays, it is not new that companies’ strategies and decision-making are based on data. This activity has become stronger, as problem-solving is no longer guided by “I think” but rather by “what the data reveals”.
It is difficult for an organization to think about the future without having data to provide greater clarity on the steps that should be taken. However, working with data may not be such a simple task, especially in more traditional companies. In addition to changing the culture and monitoring digital transformations, brands must organize their processes and qualify teams so that they know how to prioritize the use of data effectively throughout the company.
When working with data, the volume of information generated is very large. Therefore, companies must know how to manage information and establish methods to collect, store and qualify data. It is also important to understand how to use technology and artificial intelligence to your advantage. Let’s talk about Data Driven?
What is Data Driven?
Data driven is a term applied to define the asia mobile number list way of using data to drive business decision-making. Data Driven is an activity related to the application of strategies to achieve company goals and objectives.
Companies that choose to invest in this innovation are included in the so-called Data Driven Culture.
The goal is not just to collect the largest possible volume of data, Big Data, but to know how to qualify it. In other words, to separate the data that does not provide relevant information from the data that is useful and rich for the proposed objectives.
It is interesting to talk about this topic, because when we talk about data processing, at first we tend to think of a group of IT professionals in a room, receiving information at all times and sending it to specific areas. But the reality is that Data Driven is known as Data Driven Culture, because all sectors are involved in this process.
Collecting, storing and qualifying data must be a strategic decision for all areas, from defining the service or product to customer service.
What are its advantages?
Digital transformation is a where and how can automation tools help you? of the present. According to a McKinsey study, companies with greater digital maturity not only have a competitive advantage. But are more difficult to by other companies that have not understood the importance of this transformation.
And to keep up with the new market scenario, data driven culture is an innovative practice that follows the trend.
These changes were not by the desire of large industries. But rather by new consumer behavior: a more digital consumer who wants more immediate results.
It is precisely to meet these needs that the use of data proves to be a benefit. In addition, we can highlight the following points as advantages:
Personalize and bring closer
The correct use of data shows the philippines numbers the real desires of users, preferences and what they are looking for in their relationship with the brand. This information enables more personalized actions. Consequently, it brings the company closer to the consumer.
Identify trends and predict risks
The use of data does not allow managers’ personal experiences to guide decision-making, which goes against what the data reveals. The information collected, if monitored, shows the history of negative and positive actions.
By analyzing and studying what , a trend or opportunity is quickly. Bottlenecks that put the business at risk are also visible.
Agility and team autonomy
With data at hand, decision-making takes a shortcut. If before, small actions, even in the day-to-day running of an operation, depended on the hammer blow of leaders, today, data leaves no doubt.
In addition to giving teams autonomy, processes become more agile. After all, a trivial solution no longer depends on the opinion of leadership. Obviously, processes well and professionals trained.
