20. Find out what your visitors want
We mentioned visitor intent above. It’s worth mentioning again because it’s probably one of the most important elements in determining your exit popup.
For example, let’s say a visitor finds one study your persona and their goals of your blog posts through organic search. It’s an educational post with tutorials and lots of advice. The visitor starts to leave.
What can you infer from that experience? The visitor was probably searching for learn more, and now that they have finished reading this article, the person is ready to move on.
In this case, you can display an exit popup suggesting related articles. This will keep visitors on your site and expose them to your brand for short videos: engaging content increases engagement future sales and loyalty.
On the other hand, let’s say a visitor clicks on an ad for a pair of shoes on Facebook and lands on the product page on your e-commerce site. You can probably infer that this person is interested in purchasing the shoes.
Directing this user to a blog post via a pop-up probably won’t work. This user is at the bottom of the funnel, ready to buy, and therefore has passed the information gathering stage.
For this visitor, an exit pop-up offering 20% off their next order might work better. Perhaps the visitor was hesitant about the shoes because of the price. Since you anticipated his or her intention, you might end up closing the sale with a discount.
21. Combine these tips to increase conversion rates
There’s no law requiring you to stick to aruba business directory one exit pop-up trick or formula. In fact, you shouldn’t.
Think of your audience as a blank face icon with a question mark on it. You can’t be sure what will work for them until you test different options.
Hello Bar makes A/B testing easy with built-in testing. You don’t even have to dig into the data yourself. Hello Bar announces the winner at the end of the A/B test so you can move on to testing something else right away.
Additionally, you can run multiple popups based on specific goals. For example, you wouldn’t want to show the same popup to someone who is visiting your site for the first time and to someone who visits your site every day.
Consider geographic location, time of day, referral source, and the specific page where the pop-up appears.
Don’t assume that design isn’t important. Even if you have a great offer and a compelling CTA, the wrong design can turn away visitors who might otherwise convert.
It’s not always about nailing down the perfect shade of orange or blue. Instead, it’s about arranging the elements on the popup so that they’re pleasing to the eye.
Frequently asked questions
Q1. What are the key elements of an effective exit pop-up?
An effective exit-intent popup should include:
- A clear and compelling proposition
- Eye-catching design
- A strong call to action
- High-quality images
- Persuasive copywriting
- A sense of urgency (e.g., countdown timer)
These elements work together to create a good exit popup that grabs attention and drives action.
Q2. How can I personalize the exit pop-up to target different audiences?
Personalize exit popups using data like browsing history, referral source, or geolocation.
For example, display different offers based on the products a visitor has viewed. You can also tailor messages for first-time and returning visitors. Likewise, use dynamic content to insert personalized elements, such as the visitor’s name or recently viewed items.
