1. Add a progress bar on the exit popup
Progress bars (especially animated ones) can be extremely motivating. People love completing tasks, crossing items off a list, and feeling like they’ve accomplished something. Progress bars appeal to their instincts and make your pop-up forms more engaging.
Think of the progress bar as motivation to emails that are automatically sent at different point complete the next step. If it shows that the visitor is halfway through the process, even better.
We don’t like to leave things unfinished. If we see ourselves approaching a goal—even one that someone else has set for us—we instinctively gravitate toward completing it.
This type of incentive is especially effective high bounce rate a high for email signups. Potential customers will be more inclined to participate because it only takes a second to enter their email address and complete the signup process.
Furthermore, the animated progress bar itself is eye-catching. Content that users might otherwise ignore becomes the focus of the page. It entices visitors to take action on it.
2. Use high-quality images in your pop-ups
Imagery is an important and often overlooked element of any marketing asset. This is especially true for exit popups.
You need a striking, eye-catching visual to entice visitors to take a second look. If you just type a few boring sentences in your pop-up, your visitors probably won’t even notice it.
Consider adding a surprising image to catch aruba business directory your potential customers off guard. It doesn’t have to be offensive or even funny, but it might look out of place against the background of your website.
Error pages, especially 404 error pages, are a great place to look for inspiration. Many businesses have created truly unique 404 error pages that keep visitors on the page and encourage them to dig deeper into the site.
If you want to keep your image on brand, make sure it at least makes the visitor stop. Don’t use a generic stock photo or make a crude hand-drawn image. Get creative. If you use an image of a person or animal, make sure the eye is directed toward the CTA. This is another subtle cue marketers use to direct the visitor’s attention.
3. Offer Discounts or Free Samples
When it comes to shopping, consumers love two words: free and discount. Of course, free is preferred, but if you offer a coupon code for 30% off, we’ll accept that, too.
We mentioned before that exit-intent popups are often effective because they motivate visitors to return to the page and reconsider leaving. If a potential customer is considering buying one of your products, you want to nudge that person toward purchase using an exit-intent popup .
Discounting is a great way to do that. It says, “Okay, maybe that price is scaring you a little bit, so let me fix that.”
Free samples also work well. If you sell digital downloads or services on Etsy, you can offer free product samples or consultations.
It’s not just about pleasing the prospect. It’s about demonstrating value wherever possible. If the prospect perceives value, they’ll want to buy from you.
Here’s a great discount popup example from Avanchy.
Image via Avanchy
4. Offer free shipping on all or part of your order
Shipping costs are one of the main reasons people still buy products in stores. They don’t want to spend $10 on something they can get at Walmart.
If you eliminate this common objection by offering a free shipping offer in an exit-intent popup , you’ll likely convince more people to take you up on your offer.
