1. Get the website
If you don’t have a website, it’s going to be difficult to build an email list. In fact, it’s almost impossible.
As I mentioned above, your email list is how to prevent bec attacks? dependent on your traffic. The more people who visit your website, the more email addresses you can collect.
Not only do you need a website, you also need content. Good content will be ranked by search engines and drive traffic to your website. We recommend that you start a blog on your website and write long-form articles targeted at your target audience.
That’s what we do at Hello Bar. We write long-form, in-depth content to help our prospects and potential customers better understand how what recruitment marketing means and why marketing works. As a result, we get traffic directly from Google.
And the traffic is free.
If you haven’t already, use an AI website builder or a cheap web host like Bluehost and install WordPress . You can then choose a free or premium theme as your design and start blogging.
2. Know and understand your audience
You can make certain assumptions about aruba business directory your audience. For example, if you run a sporting goods e-commerce store, you can safely assume that your audience is interested in fitness.
Beyond that, you need to dig deeper.
Almost every business has multiple buyer personas. A buyer persona is a fictional version of your target customers.
That’s pretty detailed, right? This buyer persona example includes pain points, gender, age, where they live, occupation, income, and more. It also details the customer’s motivations, goals, and frustrations.
Creating buyer personas isn’t just for fun. You’ll use each persona to deliver relevant content to that person.
For example, in the example above, the customer is a woman with narrow feet who has a hard time finding shoes that fit. You could write an article about the top 10 shoe brands that fit women with narrow feet. This content would appeal to your target customer, and at this point you could make an offer to collect her email address.
3. Install Hello Bar on your website
This may sound biased, but we consider the Hello Bar to be the best lead capture tool currently available. It’s lightweight, easy to install, and incredibly effective.
Hello Bar allows you to collect email addresses using top bars, modals, sliders, alerts, exit popups, and more. Once you create your Hello Bar, you can automatically push it across your entire site or only to specific pages.
A header bar will appear at the top of your site where people can enter their email address. Try different types of bars to find out which works best for your audience. You can also A/B test bars that are similar to each other.
4. Choose an Email Marketing Service Provider – Hello Bar makes this process easy for you
Hello Bar makes it easy to collect email addresses and offers a variety of email integration options. You’ll need an email service provider so that once you start collecting addresses, you can send emails to your list.
The best email service providers allow you to automate your email marketing campaigns. You can segment your lists based on specific criteria, set up email drip campaigns , and more.
5. Start creating amazing and valuable content to drive traffic to your website
We’ve discussed content production before, but let’s take a deeper dive.
Great copywriting techniques can help you drive more traffic. You need to let people find your content through social sharing, Google searches, and other referral sources in order to introduce them to your products.
