10. Give visitors limited choices
Have you ever been so overwhelmed by a decision that you couldn’t make any choices? This is a common problem that can lead to a feeling of powerlessness. Since you can’t decide on one thing, you can’t do anything.
This is not the response intent you want in a free migration and dns support popup to inspire. Instead, you want your visitors to take action immediately.
Ideally, your pop-up should contain only one offer and one CTA. Explain the incentive, then tell your visitor what to do.
Never include more than two or three possible offers. Even that can be over the top, especially if you don’t know your target audience well.
Keep in mind that a pop-up is not the same as a static website page. Visitors can’t necessarily return to that page.
What if your potential customer wants all clicks or transitions to the site three offers you have? They can only choose one, at which point they’ll feel cheated. Plus, you’ll lose a potential sale or lead.
It’s best to take a pipeline approach. Show them after prospects convert on an offer and let each person make just one decision at a time. This strategy can significantly improve the performance of your exit-intent popups.
11. Use permission credentials in the opt-in pop-up
Do you have a title, certification, license, or other impressive credential that makes you an authority in your field? If so, mention it when using the opt-in popup.
For example, if you have a Ph.D., be sure to add the prefix “Ph.D.” before your name. This shows that you are more authoritative than someone who does not have a Ph.D.
Perhaps you have an industry certification that aruba business directory would impress your audience. Mention that, too. If you offer a certified service, let your audience know.
Other qualifications can also help boost your authority. Maybe you’ve made it onto best-of lists in your industry or sell more widgets than any other company out there. Don’t forget to let people know.
12. Use impressive numbers
Numbers are very convincing because they are specific and can be proven. Big numbers will impress your target audience.
Let’s say you have 25,000 subscribers on your email list. That’s pretty impressive, right?
To increase conversions , include a call to action like this one in your exit popup:
“Join 25,000 other subscribers and get our weekly informational emails now.”
“Over 12,000 passengers have already booked Business Class flights using our great deals.”
Of course, you’ll want to tailor it to fit your offer and incentives, but you get my point.
13. Use arrows and animation to direct visitor’s attention
Photographers use a concept called leading lines to subtly communicate the subject of an image to the viewer. Leading lines can be as simple as a road or railroad track or as complex as the intersection of telephone wires.
In marketing, leading lines show website visitors where on a page they should look.
Arrows can be very powerful. For example, your call to action could look like this:
These are easy to put together.
However, you can make it more fancy if you want.
Consider using dotted lines to trace your exit popup headline to the body copy to the call to action . These lines will guide visitors from one important element to the next, just like reading a page of copy.
Animations, such as those provided by Hello Bar, can also prove very useful.
You can set an exit popup on the side of the screen. You can also use a CTA button to “wiggle” to grab the visitor’s attention.
While too much animation can irritate your potential customers, using subtle animations can draw your visitors’ attention to your product and compel them to pay attention. This is especially important on mobile devices, where screen space is limited and you need to make the most of every element.
