7. Use humor when appropriate
Humor can work for you or against you. If your jokes don’t make sense to others, or worse, are offensive to your target audience, your conversion rate may plummet rather than rise dramatically.
However, if you can incorporate tasteful, relevant invest in influencer marketing humor into your pop-up, then do so. This will showcase your brand’s personality.
8. Add recommendations to exit popups
Testimonials are a form of social proof. Consumers tend to trust other consumers more than marketers, so having existing customers speak for you can pay off big time.
A reference letter with the client’s full name and, if possible, a photo, works very well. The more credible the reference, the better.
Video testimonials also work what is seo? extremely well. They are more personal, more intimate, and add authenticity to the recommendation.
9. Arouse Visitors’ Curiosity
Curiosity is an effective way to draw consumers in. Once you have curiosity, you can present your product in an engaging way.
You have countless opportunities to spark curiosity, whether it’s leading with an interesting fact or fun statistic, or showing your visitors a humorous picture. The important thing is to know your audience.
Promises can also spark curiosity. For example, as mentioned above, Neil Patel uses factual statements and impressive feats to generate aruba business directory more conversions. He explains that he can do something extremely difficult.
The promise here is that he can help clients do that, too.
10. Ask your visitors for their opinions
People love to speak their minds out loud. They love it when brands ask for their opinions.
Use an exit popup to invite people to share their feedback. It can be a survey, poll, or even an email. Let your audience know that you’re interested in hearing their thoughts and feelings.
5. Overcome common objections
One of the most important jobs of a marketer or entrepreneur is to overcome objections. You know this because you are a consumer yourself.
When you go to the supermarket, you don’t just throw something into your cart because you want it—unless, of course, you’re really hungry. You’re running a series of questions through your mind.
How much? When to eat? What is the portion size? Is it healthy?
Sometimes you’ll browse through these questions and their answers without even realizing it.
As a marketer, you can use exit popups to preemptively address objections. If you acknowledge potential objections, consumers won’t find them as scary.
Here are some of the most common objections to buying a product or service:
- Limited funds: “Maybe I can’t afford this right now.”
- Perceived value: “I’m not sure I’m getting my money’s worth.”
- Unfamiliar with your brand: “Who are you?”
- Lack of education about the product or service: “I don’t quite understand how this works.”
- Concern about difficulty using a product or service: “It’ll take too long to figure out.”
- Timing and delays: “I can’t wait six months to make a decision.”
- Competitor: “I’ve used this company for years.”
- Fear of change: “It’s uncomfortable to use something new.”
- Procrastination: “I don’t really need this right now.”
Choose an objection to answer in the exit-intent popup. Make it so compelling that the consumer no longer feels nervous about buying.
