Offering free or discounted shipping in an exit popup gives your visitors a reason to stop, think, and reconsider.
Many businesses wouldn’t be able to stay afloat if they offered free shipping on everything. If you had to pay for shipping on an item that costs $3, you wouldn’t make a profit.
However, if you sell a higher-priced set up an instagram shop product, you can offer free shipping. For products that cost hundreds of dollars, it’s easy to build shipping costs into the price.
If you sell less expensive items, consider offering free shipping when shoppers spend over a certain amount, such as $99. Not only is this a way to overcome shipping barriers, but it’s also a way to encourage people to buy more products in the same transaction.
5. Create scarcity and urgency
You’ve heard of “impulse shopping”?
You’re standing in line at the supermarket, you see a bar of Three Musketeers, and you realise you need a little chocolate to get you through the day.
Or maybe you’re at a local clothing store and seo optimized content see a shirt you like, and there’s only one left on the rack in your size. If you don’t buy it now, you may never get it again, so you snatch it up without even glancing at the price tag.
Impulse purchases are made without much thought. The same is true for scarcity purchases. You can recreate the same phenomenon in your online store by incorporating scarcity or urgency into your offers in your exit pop-ups.
For example, you could offer a visitor a 20% discount on their next order if they place it within 24 hours. If the visitor doesn’t act soon, they’ll miss out on the discount forever.
Alternatively, you could set a time limit on product availability, or disclose that only a small amount of stock is left. Make sure you’re telling the truth — false scarcity will only annoy your potential customers — but feel free to use it when you have the chance.
Just don’t forget to change your pop-ups aruba business directory as situations change. You don’t want to have old copy on your pop-ups, as this could confuse or annoy potential customers.
6. Using the word “wait” in your exit popup
The word “wait” is a bit like “stop.” It commands attention.
When you ask someone to wait, you send a subtle message that you are about to share something they want to know. This is the essence of psychological marketing.
Consider using that word as the title of your pop-up.
Other trigger words and phrases might include stop, hold on, before you go, hang on, or don’t miss this. Trigger words should be displayed in a bold, high-contrast font to ensure they are clearly visible.
Here is an example of Olive and Piper.
