You may have heard that exit-intent popups don’t work well. Many marketers criticize them for poor performance and annoying user start with an appropriate greeting experience. But should you avoid using exit popups on your website?
No, you just need to optimize for conversions and sales.
It all starts with knowing your target audience. Only if you understand your customers’ needs can you create a great exit popup. It’s that simple.
But when done right, exit popups can be powerful. A recent study found that exit-intent popups can save up to 13.5% of abandoning visitors.
By continually testing and improving your clicks or transitions to the site exit popup formula, you can significantly increase signups and sales on your website. In this guide, we’ll show you how to create an effective exit-intent popup and provide plenty of exit-intent popup examples to inspire you.
What are exit-intent popups?
Before we get into the details, let’s define the word “pop-up.” In a broad sense, it’s used to describe a box or other message that appears over the aruba business directory traditional content of a web page.
For example, if you visit the website for popular teen clothing brand Justice Store , you’ll see a pop-up at the bottom of the page.
Image from Shop Justice
Do you see the X in the upper right corner? That’s your first clue that this is a pop-up. If you don’t want to join the CR squad, you can click the X and return the page to its normal appearance.
These types of pop-ups usually appear when you visit a website, or after a set period of time. They usually only target first-time visitors or users who haven’t visited for a long time.
Exit intent popups serve the same purpose but operate differently. Instead of appearing immediately when a user attempts to close the browser, they trigger a popup to appear on the screen.
Exit intent triggers are based on visitor behavior, such as cursor movement toward the top of the browser window.
This technology allows a pop-up to appear at the exact moment a website visitor is about to leave, giving you one last chance to encourage the visitor to stay or take action.
To see an example of an exit pop-up, visit the men’s clothing website Brooks Brothers.
Image via Brooks Brothers
We moved our mouse toward the X button on our browser, triggering a pop-up window that invited us to become Brooks Insiders by providing our contact information in a short field.
Types of exit pop-ups
Exit popups come in different forms and types, each with a specific purpose. Here are four common types of exit popups you can use to increase your conversions.
