In email marketing, it’s essential to use a series of strategies to optimize reader engagement. Because if we manage to increase it, our sales will also increase. In this article, we’ll discuss these techniques for carrying out email How to Create a Good Call marketing campaigns with effective calls to action. That are backed by proven statistics and have a visible effect on the impact of our commercial texts.
Localization of interaction blocks:
Through computer learning methods, it has been discovered that a person’s dominant eye does not pay equal attention to all regions sales directors email lists of a text. Vision is concentrated on the left side of the text and forms a sort of “F” shape, indicating that the first paragraph and the center of the text are hotspots. We can take advantage of this psychological characteristic to place the most important parts of the text in the center of the eye. Avoid placing buttons and call-to-action epicenters on the right side, as they are very likely to be ignored.
Avoid words that create friction:
A common bad practice in email marketing is the use of high-friction phrases or linguistic forms. These are constructions like “Buy it now,” “Get it,” “Pay now and receive it in three days.” These types of phrases reduce reader actions by what is internet advertising and what types are there? two percent. It’s more effective to use texts like “Discover all the benefits,” “More information,” or “Additional details.” Two percent doesn’t sound like much, but when you send thousands of messages, the absolute difference skyrockets.
DTR Technique: Disruption and Restructuring
This is a psychological technique that helps mitigate the negative impact that information may initially have. To properly implement this strategy, we must rewrite the data so that the reader’s thoughts break out of the monotony and predefined flow they enter when reading a commercial offer. Thus, instead of clearly stating the price business to consumer reviews of an item, we can say that it is cheaper than a known product.
A/B testing: You never have to settle. You should always pay attention to statistics and have two sales email templates to compare. Greater effort is rewarded in the long run with more effective campaigns that reach more customers. Small changes, such as entering the user’s name in the header, can have a superlative effect (one in ten people will only open the email if it is explicitly addressed to them), while others can result in a percentage increase of two or three percent. The key is to test, test, and test!
How to Integrate Email Marketing Campaigns into Your Strategy
Digital marketing is one of the most important tools when it comes to strengthening, promoting, and positioning a brand. Digital marketing strategies will provide you with an action plan that will be key to business growth.
If you still don’t have a digital marketing strategy, it’s time to stop everything you’re doing and start creating one. However, if you already have one, you need to implement all the procedures to boost your brand and achieve success. When you want to implement an action plan in digital marketing campaigns, one of the first questions that arises is how to integrate email marketing into my strategy. For this reason, we present the main aspects you must implement to integrate emails into your digital marketing strategy.
