Let’s look at a potential scenario for our e-commerce sporting goods store.
The owner has written a series of articles how to stop bec attacks? about marathon training. Each article builds on the one below, providing in-depth tips and advice, as well as interesting anecdotes from the author’s perspective.
The content is SEO optimized so it ranks high on Google. The content is designed for beginners with specific buyer personas in mind.
After the articles were published, a consumer it’s important to remember that artificial intelligence stumbled upon them while researching whether to train for a marathon. She read every word and thanked the author for sharing such in-depth information.
There is a Hello Bar at the top of the screen.
What do you think consumers will do?
Since the offer aligns perfectly with the buyer aruba business directory persona and content, most consumers in this position will subscribe. They want the free checklist because it will further help them achieve their goals — and it’s free.
This is how content marketing can help you build an email list from scratch. You can attract readers who are hungry for information and then entice them with an offer they can’t refuse.
6. Create Amazing Lead Magnets
You may have noticed something about the top bar we shared above.
See the text we mentioned above? This is an offer that entices people to buy. It tells people that they will get something valuable by subscribing.
Lead magnets attract users by offering them a reward, which increases the user’s opt-in rate. There are many options for lead magnets. You can offer a webinar, tool, eBook, cheat sheet, or other content for free.
Although consumers are used to receiving emails, they often receive too many of them and won’t sign up for more unless they get something in return.
The magnetism of the channel initiates the transaction. It says, “I will give you this valuable item in exchange for your permission to market to you.”
Keep in mind that you need to comply with GDPR guidelines . Hello Bar allows you to do this automatically. Essentially, GDPR requires you to get consumers’ permission to send marketing emails and to send magnet links. You also need to make your privacy policy accessible to potential subscribers so they can read it.
7. Create an irresistible offer around your lead magnet to capture leads
Your offer is the headline or the copy that entices your audience to download your lead magnet. If you don’t present your lead magnet in an attractive enough package, people won’t take the bait.
Check out these three offers:
- Free Cheat Sheet
- Get your free cheat sheet
- Get your free marathon prep cheat sheet now
Which one is more likely to get you to subscribe?
The last one has several advantages over the first two:
- Snag is a powerful verb that means you get something valuable that someone wants.
- Specificity : Our content tells the reader exactly what he or she will get.
- Urgent : The word “now” at the end urges the reader to act quickly.
We recommend writing at least 20 offers before deciding which one to use. Experiment with language and other qualities to find the right way to attract interest and inspire conversions.
8. Create a drip email campaign for your brand new email list
Drip email marketing campaigns are designed to nurture your leads through your sales funnel. A drip email marketing campaign consists of three or more emails that are sent to your subscribers’ inboxes at regular intervals.
Why is this important when you’re learning how to build an email list from scratch?
You want to keep your subscribers engaged and interested. They’ll open your emails more often, click on your calls to action , and even forward your emails to their friends.
