Since we can’t write a “subject” with the short code, it’s necessary to include our company name in the text. We know it may take up a few characters in the text, but we can define it as a signature, to properly identify our offers so they aren’t overlooked.
In this way, we also guarantee a high level of transparency, customers will trust us more and consider us for their future purchases.
Measure the results of each campaign
If we don’t take our campaign statistics communication directors email lists into account, we risk losing all the added value of the strategy. We need to analyze the number of openings, the number of responses, and the number what is yandex direct and how does it work of interactions; only then will Include our company we know if the content of the texts is sufficiently attractive to our clients.
Similarly, when we measure results, we can track customers who complete a purchase process this way and determine the effectiveness business to consumer reviews of the campaign. Even if customers don’t buy, we can understand what’s holding them back or what part of our campaign we need to modify.
Is SMS Marketing Effective?
One of the most obvious reasons why this marketing strategy works—we know SMS marketing is effective—is the reach of our campaigns. Nowadays, everyone has a smartphone to communicate, which allows our messages to be longer and more interactive thanks to the ability to include attachments, links, and emoticons.
But these are not the only reasons for its effectiveness, there are others that we can include, such as the following.
