A product campaign in Yandex Direct helps you quickly create ads with product ads and set up display on sites with wide coverage. In this article, we will analyze the features of this type of campaign and show you how to quickly launch promotion of the entire range or a specific category. With its help, you can set up promotion.
Attract attention and replace them with more noticeable ones
Below is a detailed outline to explore this topic thoroughly. Definition of Mobile Phone Number Data: Information collected that includes mobile phone numbers, typically used for marketing purposes. Data Security: Best practices for safeguarding updated 2024 mobile phone number data customer data to prevent breaches and maintain trust. Geo-Targeting: Using location data to send relevant promotions based on where the customer is located.
Of positions from the catalog in 5-6 steps. Advertising is generated based on the website’s product range or a special file – a product feed. It is shown: In Yandex search results In Search by images and products On the partner sites of the Yandex Advertising Network, which includes more than 55,000 sites There are two ad formats within the Product Campaign: Smart banners are interactive banners with information about the product. Product gallery is a carousel in Search that consists of product cards in different stores.
Dynamic ads are an interactive format with text information
About a product in Yandex search. When a user clicks on them, they are taken to the store’s website where they can make a purchase. They are displayed based on the user’s previous requests
Yandex Search with Product Gallery buy gambling number data This is what the Product Gallery looks Direct selects a strategy that will help achieve the goal the maximum number of times. To track the achievement of goals on the site, you must first configure them in Yandex Clear statistics. The personal account displays the overall promotion result and detailed information on individual indicators.
For example, you can see which texts, titles or images
To launch an ad, you will need a link to the store or individual product pages – Direct will use them to create ads. If you need to download an entire catalog in a few clicks, a product feed will help. Take the course “Product Promotion in Yandex Direct” . Yandex training experts, marketers and owners of marketing agencies talk about the principles of promotion and tools. Product feed: type and generation methods A product feed is a file with the name, description, price, technical characteristics and other information about a product. This information allows Yandex Direct to create ads for the Product campaign.
The feed can be in YML, CSV or XML format
The first option was developed in Yandex, so it is maximally compatible with Direct and is more suitable than other formats for promotion through sale leads the Product campaign. If you launch service advertising using a Product campaign, you can only generate ads based on a feed. There are three ways to create a product feed: Via a CMS plugin. Suitable for loading a large catalog, because it does not require manual work. Manually or using a generator. Suitable if there are few products in the catalog. You can use the example as a basis . With the help of a developer. If you use a CMS that does not have plugins, it is better to contact a specialist.
If you generate a Yandex Direct product feed manually
it is important to regularly check the relevance of the information. With CMS modules, you can set up automatic updates, so the data will always be up-to-date. In the Help you can read the feed requirements and recommendations for creating a feed with products . Setting up a Product Campaign in Instructions Start a campaign. Open your Yandex Direct account , click Add → Campaign. A window will appear where you can select the ad setup mode. You will need the Campaign Wizard — a Direct tool that helps you easily launch an ad, even without marketing experience. Click “Product Campaign”. Creating a campaign in Window for adding a campaign in Window for selecting a campaign type in promotion in the special field.
How to integrate the counter was written in the article
Next, select the method for loading the product range into the campaign: Based on site data Based on feed Manually If you choose to upload via feed, select the type of business, insert a link to the file or select a document on your PC. And to upload a feed the option “Products found on the site”, Direct will immediately offer ad options Create ads. Yandex Direct will create options – they will contain several titles, images and texts.
It is important that everything fits together
The algorithm will try different combinations and stop at the one that will bring the most target actions. Ad Variations in the Product Campaign You can add titles and images when setting up a campaign. To show the product and its properties, you can upload a video. The maximum size and length of the video is 100 MB and 60 seconds. Define your audience.
Specify where potential customers will see your ads. To do this, expand the drop-down list or mark places on the map. This means that people who search for products via Search will see your ads in their region. And if a user visits one of the Yandex Advertising Network sites, the ad is shown regardless of the region. At the same time, the algorithm will still take into account their permanent location. For example, if a potential client lives in Novosibirsk but came to Moscow on a business trip, they will see more ads from their hometown.
Next, determine the time of the ad display and the meth
For selecting the audience that will see the ads. There are two options: Select automatically. In this case, Direct will select the most interested users itself. Manual settings. If you choose this option, you specify the keywords by which people will see your ads. However, manual settings can reduce ad impressions and reduce the effectiveness of the campaign. Setting up an audience in a Product Campaign Select your campaign objective and conversion cost. Keep in mind that the weekly budget should cover at least 10 of the most expensive conversions.
For example, if you specify a goal price of 500 rubles
Then you need to budget 5,000 rubles or more for the week. It is important to set goals in so that conversion tracking works correctly.
Pass moderation, you will see the results for some parts of the ads. For example, there are special rules for checking images. If one of them does not fit, you can easily replace it.
