Dozens of courses on contextual advertising flood the market, making it challenging to understand and find one that aligns with a student’s goals and skills. To help you find a suitable program, we discussed our own Yandex. Direct courses in this article.
Why take Yandex Direct training?
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When used correctly, Yandex Direct can help increase sales. Advertising specialists can offer their setup services. Many managers struggle to configure advertising in Direct without specialized training, or they simply lack the time to manage campaigns. In this case, marketers can offer setup services and generate income from them. While you can learn how to advertise in Yandex. Direct on your own, it typically takes longer, and you risk your budget while launching an advertising campaign. Learning from disconnected videos and articles often leads to missing important information that would simplify your work and make it more effective.
What are the benefits of training from Yandex?
Yandex compiles its courses through a team of specialists who regularly interact with the product and maintain contact with Yandex Direct developers. This close connection ensures you receive first-hand information prepared by contextual advertising specialists, training experts, and product managers who know the service thoroughly. The materials are detailed, covering the principles of the tools, campaign strategies, and even the technical features of the service. This comprehensive approach enables you to study the system from all angles and employ various methods for effective advertising.
The company offers basic training for beginners, advanced training for experienced specialists, and programs that emphasize business tasks for entrepreneurs across different niches. Yandex employees regularly review new functions and share insights from their experiences.
The courses also feature several attractive benefits:
- Everything is free: Each course includes multiple modules with video lessons, presentations, and additional educational what is a referral program and how is it useful … content. You can master all materials online and at no cost, with no restrictions on time or the number of lessons.
- The teachers are Yandex specialists: Employees who train specialists from both Yandex and third-party agencies lead the lessons. These instructors actively set up advertising in Yandex. Direct, and some lessons are delivered by successful marketing specialists.
- Knowledge helps you pass certification: If desired, you can take a test from the Yandex Advertising Training team and earn a personalized diploma confirming your knowledge. This certificate can enhance your portfolio and prove your expertise to clients.
The Advertising Portal and the Direct Knowledge Base provide programs for all Yandex advertising tools, including courses on setting up contextual advertising.
Courses for business leaders and entrepreneurs
We offer three courses designed for ru number list owners eager to explore Internet marketing possibilities. These lessons will teach you how to analyze marketing indicators, understand Yandex Business, work with the system, and launch advertising in Direct through the Campaign Wizard. These courses suit entrepreneurs in any field who lack prior promotion experience.
- “Ways to Promote Business on the Internet”: Learn about contextual advertising, SEO, and social media promotion while getting acquainted with the tools of Yandex Business and Yandex Direct. Take the first steps in forming a marketing strategy. This course consists of 2 modules and 2 long reads, with a total reading time of 23 minutes. After completing the training, you will identify successful tools for your business.
- “Connecting an Advertising Subscription from Yandex Business”: This course introduces you to a simple promotion tool, teaching you how to launch advertising online and evaluate its results using statistics. The course comprises 2 long reads with a total reading time of 24 minutes. By the end, you’ll know how to use Advertising Subscription—an automated tool for placing ads on necessary sites.
- “Direct for Entrepreneurs”: This free course covers business promotion using Yandex Direct. You will learn how to analyze your business audience, identify its needs, gather information about competitors, estimate promotion costs, and launch campaigns in Direct. This course consists of 4 modules and 8 long reads, with a total reading time of 2 hours and 9 minutes. Upon completion, you will be able to set up contextual advertising, attract new customers online, and evaluate the effectiveness of your promotions.
Yandex also posts additional information about business promotion in the Yandex for Entrepreneurs Telegram channel. Business owners can learn about Yandex Direct capabilities for organizations, join webinars, and consult with colleagues.
Courses for owners of commodity businesses
“Creating an Online Store” and “Promoting Products in Direct” are not solely courses on setting up contextual advertising, but they also teach Direct. These courses target those who sell products online or aim to bring an offline store into the digital realm. They help you comprehensively promote your store on the Internet, from website creation to launching and optimizing ads. Yandex training experts, marketers, and marketing agency owners explain promotion principles and tools.
Topics covered include:
- Creating an online store using a simple template
- Website design
- Launching the Product Campaign
- Unit Economics, Reports, and Product Campaign Optimization
These courses suit owners and managers of commodity businesses. The two courses feature 2 modules for 2 hours and 30 minutes, plus an additional course with 3 modules. After training, you will understand how to set up online sales of products, promote them, and assess the effectiveness of the promotional campaign.
- Watch the course “Creating an Online Store.”
- Watch the course “Promotion of Goods in Direct.”
Basic Course: “Yandex About Direct: The Basics”
This training course targets those who have not encountered contextual advertising or do not understand its settings. Teachers explain essential terms that will help you work with Direct, demonstrate how the advertising account functions, and provide advice on suitable tasks for contextual advertising. With this course, you can grasp Yandex Direct from the ground up and learn how to launch campaigns within the service.
The course consists of five modules:
- Basics of Digital Advertising
- Website Promotion in Performance Advertising
- Preparing to Launch Advertising on the Site
- Direct Account Navigation
- Launching and Reporting Performance Campaigns for Website and Product Promotion
The materials explain how to build a comprehensive promotion strategy. Initial lessons focus on selecting tools for online advertising, analyzing your resources, and calculating unit economics. Then, practical lessons guide you through preparing a site for promotion, developing ads in Yandex.Direct, and evaluating campaigns. You will learn how to launch advertising from scratch and adjust it during the promotion process. Instructors include current training specialists and Yandex Advertising project managers, who will teach you how to begin working with Yandex Direct and Metrica, prepare ads, and measure their effectiveness.
This information proves valuable for small business owners, aspiring marketers, and managers who hire contractors for promotion.
In video lessons, instructors analyze working with Yandex Direct and Yandex Metrica, providing commentary that forms a visual step-by-step guide.
Target Audience: Entrepreneurs and aspiring promotion specialists.
The course includes 5 modules and 29 lessons, taking around 4 hours to complete. By the end of the training, you will know how to launch your own campaigns or oversee the contractors you hire for your business.
- View course.
For specialists, Yandex offers an in-depth course—“Yandex About Direct: Advanced.” This training consists of 18 modules with 106 lessons and requires about 10 hours to complete. At the end, you will position yourself as a direc to logist and take orders for setting up contextual advertising.
