Here’s an example of how LG uses video in a Facebook post:
Image via Facebook
The company uses short instructional average email open rates for businesses videos to draw its audience in. Taking this approach can drive traffic to your website, and eventually people will sign up for your email list.
X.com
One of the social media channels that enables let’s see some stories you to collect information from your own channels is X (formerly known as Twitter) . While you can certainly use X to post to promote your lead magnets and send people back to your website, you can also use it to improve your digital marketing strategy.
X Polls , for example, let you ask your followers specific questions. Eventbrite runs polls for festival events. The company can use this information to plan a festival email marketing strategy.
Image via HubSpot
If you want to increase your lead generation aruba business directory through Instagram, there are three words you need to know: “Link in profile”.
You can’t put a link directly in an Instagram post, but you will have a link in your profile. Use that link to direct people to your lead capture page .
When building an email list from scratch, attention is key. If you want to grow your email list, you need to attract people to your content.
That’s where Pinterest comes in. It’s a highly visual social network that attracts millions of page views every day. If you create visual content that people want to view, you’ll attract more eyeballs.
The best part is that you don’t even have to make visuals. You can just collect images from the web and put them on your board based on your target audience and their needs.
Add a link to your landing page in the Pin’s description. This way, if people are interested in checking out your offer, they can follow it.
We love using LinkedIn for B2B lead generation. It’s the perfect place to connect with decision makers.
Add a link to your sign-up page on your LinkedIn profile. Also, use the LinkedIn publishing system to post unique content or share snippets of blog posts and link to the full article on your website.
Youtube
We can’t get enough of YouTube. Most of my consumer friends seem to feel the same way.
Where do you go when you want to procrastinate or enjoy some mindless entertainment? YouTube?
Where do you go when you want to watch a step-by-step video tutorial? YouTube again.
Try creating entertaining or educational video content. Use the video description to direct people to your email signup page. It’s that simple.
Run contests and giveaways to engage your social media followers and capture their emails
Contests and giveaways require you to give something away for free. However, it can also bring huge conversion rates.
Let people know through social media that you’re hosting a giveaway on your blog. When they visit your website, invite them to sign up for the giveaway using their email address. Just make sure to let them know they’ll receive a promotional email, too.
Giveaways not only convert leads who sign up for your email, but they can also lead to more sales. People who don’t win your product may buy it because you’ve created a desire for it.
