Short videos have been a trend in online marketing for the past few years. Platforms like TikTok, Instagram Reels, and YouTube Shorts are helping to engage audiences on a massive scale. According to Wyzowl, 93% of marketers say video is critical to their marketing strategy, with short videos leading the way.
How to effectively use the short video trend:
- Behind the scenes content: Show off your team, processes, or product development.
- Tips and Tricks: Create short how-to videos on your niche.
- User-Generated Content (UGC): Share videos from customers using your product.
- Interactive elements: Add polls, stickers, or Q&A sessions to engage your audience.
Video-focused platforms get twice the audience response of static content. Brands will increasingly invest in short, dynamic formats to capture attention. Short, concise videos are more effective as advertising materials.
Statistics: According to WordStream, short videos get 1200% more shares than text and images combined.
Web 3.0 and Metaspace: A New Dimension of Interaction
Web 3.0 technologies, including blockchain and metaspace, are changing the way consumers and brands interact. Bloomberg predicts that the metaverse market alone will grow to $800 billion by 2025.
How Marketers Can Take Advantage of Web 3.0 and Metaspace Marketing Trends:
- Virtual Stores: Create digital storefronts on platforms like Decentraland.
- NFT Campaigns: Offer branded NFTs as collectibles or loyalty rewards.
- Immersive Advertising: Develop interactive advertising for VR environments.
- Gamification: Create branded games or sponsor eSports events to attract younger audiences.
Implementing such technologies requires resources, so strategies should be planned and budgeted for in advance. Keep in mind that you may also need a team to maintain and improve the meta-environment for your business.
Example: Nike launched “Nikeland” in Roblox, attracting millions of visitors to its virtual world. Shopify, on the other hand, is starting to implement meta-technologies for a new online shopping experience where you can “try on” a product in real time or test out available product features.
User-Generated Content and Influencer Marketing: Authenticity is Key
In 2025, authenticity remains a key component of successful online marketing. User-generated content (UGC) and influencer partnerships offer brands a powerful way to connect with their audience. According to Takumi, 61% of consumers trust influencer recommendations more than brand advertising.
Steps to Maximize UGC and Influencer Marketing:
- Micro-Influencers: Partner with influencers with 10-50k followers to build credibility for your niche business.
- Branded Hashtags: Encourage customers to share photos and videos using unique hashtags.
- Attract customers: Post user-generated content on your website, social media, or email newsletters.
- Influencer-led campaigns: Collaborate with creators who share your brand values.
Think about what emotions motivate you to share your purchase on Instagram or Tik Tok? How can you evoke such emotions in your target audience so that users create content with your product or service themselves? You can offer additional bonuses, promotions, and loyalty programs to those who recommend you on social networks.
Statistics: Advertising campaigns using UGC content have a 29% higher conversion rate than campaigns without user-generated content.
Omnichannel Marketing: Seamless Customer Journeys
Omnichannel marketing integrates multiple platforms to provide a consistent customer experience. A study by Omnisend found that multichannel telemarketing data campaigns achieve 287% higher purchase rates than single-channel campaigns. For example, you contact a chatbot on a website to check the availability of a product, and the next day you receive a notification about the availability via messenger or email. In the ad, you will see the same product or similar ones.
Tips for effective omnichannel strategies:
- Unified messaging: Ensure consistency in tone, style and offering across all channels.
- Multi-Channel Promotions: Link email campaigns with social media and in-store events.
- Customer data integration: Use CRM tools like HubSpot or Klaviyo to track interactions across platforms.
- AI-powered analytics: Use AI to analyze cross-platform performance and optimize strategies.
Omnichannel requires maximum data collection on each consumer across all channels of interaction with them. This makes it easy to identify your customer and help them solve their problem, no matter where they have previously contacted you. From the customer’s perspective, this looks like a high-level service, but make sure that all your awb directory channels have information about how and what data you collect.
Green Marketing: Sustainability Sells
Sustainability is more than a buzzword – good bounce rate when evaluated it’s in high demand. Nielsen reports that 73% of global consumers are willing to pay more for eco-friendly products. This online marketing trend has been leading the way for several years now and continues to be effective.
Eco-friendly marketing strategies:
- Green Products: Highlight the green features of your products or services.
- Reduce your digital carbon footprint: Optimize your website to minimize energy consumption.
- Eco-friendly packaging: Promote recyclable or biodegradable packaging in your campaigns.
- Transparency: Share your green initiatives and progress through reports and announcements.
Not all businesses are eco-friendly enough to be featured in such advertising campaigns. However, you may want to consider collaborating and partnering with such companies to support the trend of conserving natural resources and producing sustainably.
UX and UI Innovations: Improving User Experience
Exceptional UX/UI design is critical to customer retention. Forrester research shows that every $1 invested in UX design yields $100 in returns.
UX/UI Best Practices for 2025:
- Key web metrics: fast loading, interactivity and visual stability.
- Personalized interfaces: tailor your website to your users’ preferences.
- Voice and gesture navigation: Intuitive voice and touch functions.
- Dark Mode: Suggest dark mode options to enhance user experience.
Tip: Use the PageSpeed Insights tool to monitor your site’s loading speed and quickly find the cause of slow or incorrect rendering.
Online marketing trends 2025 offer incredible opportunities for brands willing to innovate. Whether it’s leveraging artificial intelligence, tapping into the metaverse, or embracing eco-friendly practices, marketers must embrace these new marketing trends to stay competitive.
Of course, the new marketing trends in 2025 are not limited to this list. There are also individual marketing trends in each business niche, in each competitive area. To choose the trends that will really give results in your business, it is important to have the support of an experienced marketing team and clear budget planning. By implementing these strategies, companies can create meaningful, future-oriented products and services that resonate with the target audience.
