In a world where innovative tools are plentiful in the digital sphere, it’s hard to imagine that traditional methods no longer have their place. Yet, against all odds, SMS marketing continues to be a success for many businesses . Combined with email and other interactive tools, it has proven itself to remain on the list of the most effective strategies.
Is SMS marketing still the same? The truth is that to survive in the industry, it has inevitably had to transform with mobile devices. In this article, we’ll look at how it’s currently being applied and what the most effective techniques are.
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What are the best practices for sending bulk SMS?
Currently, SMS marketing has the highest purchasing directors email lists open rate in digital commerce, even higher than email. This is because it is a more direct method of communication. It is difficult for users to ignore the notification of a text message ; they simply cannot leave it “to read later.” If we add to this a good how to launch advertising in telegram via yandex direct call to action , it can become one of the most important strategies in our entire promotion system.
To begin implementing best practices for mass text messaging , we must comply with data protection regulations . Before starting campaigns, we must therefore obtain permission from all users in the database to send them business to consumer reviews messages. From there, we can begin experimenting with the following techniques.
Establish a sending schedule
We know that SMS messages can be as effective as email, but that doesn’t mean we should overuse them and send our customers messages non-stop. We can set a schedule of once a week or more. This way, we respect the customer’s time to make a purchase and avoid pestering them.
Additionally, we must comply with commercial regulations regarding sending times, although this varies from country to country. For example, in France, it is prohibited to send commercial messages on Sundays or public holidays after 10:00 p.m.
