By the Numbers: Using ANCOVA to gauge the impact of demographic differences on satisfaction
In market research, we often run into situations where we are trying to understand what may be driving significant differences […]
In market research, we often run into situations where we are trying to understand what may be driving significant differences […]
An article from the June 16, 2008, issue of BusinessWeek (“Online Polls: How Good Are They?”) remind us about the importance