In market research, we often run into situations where we are trying to understand what may be driving significant differences in satisfaction levels between two separate groups of respondents. This article aims to help researchers discover (or riscover) a useful analytical tool to better understand the true differences in satisfaction […]
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An article from the June 16, 2008, issue of BusinessWeek (“Online Polls: How Good Are They?”) remind us about the importance of making sure that those we survey are representative of the population we are trying to investigate. It reported Online polling offers some clear benefits. Because respondents can choose when […]
