Email marketing offers much more if you master the subject of email marketing. In fact, it’s a tool that, if you know how to use it, can lead to excellent results. Some companies follow poor email marketing practices or simply don’t dedicate enough time to this option. When this happens, it’s normal for the effort to go unrewarded. Furthermore, you can achieve the opposite effect from what you intended.
We live in a completely overcrowded world today
We can’t assume, for example, that our email, no matter how well written, will be the one the recipient reads among the hundreds of others payroll directors email lists that could arrive. Behind a good email, there’s a lot of work that goes into making ours the chosen one.
Knowing how to do email marketing would be the first step in trying to take advantage of this tool. And, in case you don’t have the skills what is yandex direct and how does it work or the time, know that it’s important to delegate it to a company that can handle it in the best possible way, a company that knows how to get its hands on the email marketing database that best interests you, at least, organize and segment what you may already have.
That’s at least what we need to achieve.We’re talking about effectively increasing the opening rate, but how can we achieve this?
Content
1. Create proximity
As we’ve already mentioned, email marketing subject lines are the key that unlocks everything else. The email content may be well thought out , and may even have detailed the buyer persona, but the reality is much more complex. Dozens of emails containing advertisements for products or services accumulate in the average user’s inbox daily .
Obviously no one has the time or the vietnam data desire to stop and open every email, so you have to write email subjects that grab attention, that might interest the person receiving them, or that at least feel like they’re meant for that person.
When we talk about creating closeness
we are referring to things as simple but at the same time as effective as including the person’s name . Here, we are no longer talking about creating email marketing subjects that reach everyone without distinction. With this gesture, the recipient feels that it is something much more personalized. And if so, you could surely be interested in what is going to be offered to you. In addition, their perception of the company will be much more positive because they will no longer see it as a simple number in a database but as a person, with their name in the subject, with their own specific interests.
The idea is that when writing the subject line, you should put yourself in the other person’s shoes. This closeness we’re talking about, in addition to the name, can be achieved by writing subject lines that address that person’s potential problems, needs, or interests.
For example, if you want to create personalized subject lines, you could opt for texts like “John, are you still unsure about which mortgage to choose?” Here, we’re not talking to just anyone, but to Juan, and to a Juan we know is looking for mortgages. This way, when Juan sees the subject line of the email, it will grab his attention much more, and he’ll be more likely to open the message.
