Furthermore, email marketing isn’t the end point. If your subscribers never actually buy anything, then your email list is worthless.
You can use email drip campaigns to guide 10 tactics to create emails with higher open rates subscribers toward purchasing your products or services. Start by warming them up with information and entertainment, then slowly introduce your offers.
By the end of your drip campaign, your subscribers should have all the information they need to make an informed decision. This is when you can offer some additional incentives, such as a discount coupon or free shipping offer.
9. Continue to attract traffic to your website and generate new leads
Without traffic, your lead generation efforts will start to stagnate. While having some content on your website is great, you need to take some recruitment marketing: why here further steps. Let’s explore some of the best ways to attract more traffic so that your email list can continue to grow.
Leverage social media to get more website traffic
Social media is one of the best tools for driving traffic back to your website. If you’re not involved in at least one or two social channels, you’re behind the times.
Facebook, Instagram, Snapchat, Twitter, LinkedIn, and other platforms allow you to meet new people and grow your audience. Consumers who can’t find your website through a Google search may click on a Facebook post.
However, many marketers and business aruba business directory owners use social media incorrectly. They constantly promote their products or services, and as a result, they are even ignored by their followers.
Follow the 80/20 rule. This means that 80% of your social media content should be focused on providing value to your audience, such as tips, strategies, or entertainment. The remaining 20% should be used for promotion.
How to Use Social Media Platforms to Generate Leads
There are three parts of a social media post that can help you attract potential customers:
- Attention-grabbing headlines
- Attractive images
- Attractive CTA
That’s it. If you can nail these three elements, your audience will click through to your site.
Your headline should introduce your offer in a compelling way. It should hit a pain point(1), resonate with your audience(2), or ask an interesting question(3). Here are examples of these three strategies:
- Get in shape and have summer fun with this quick leg workout (pain points)
- I’ve struggled with leg strength for years. Here’s how I conquered it (Related)
- Do you want stronger legs? (Question)
The image should relate to the title in some way. You can make it positive or negative.
In this example, we might choose a picture of a man or woman struggling to climb stairs. This is negative. Or we could choose a picture of someone happily exercising. This is positive.
Test both to see which works better for your audience.
For your CTA, focus on mimicking the title and not repeating yourself. Here are three examples that relate to the three titles above:
- Get my FREE Leg Workout Guide
- Learn my secrets for strong legs
- Learn how to strengthen your legs in 10 minutes a day
Notice that each CTA focuses on showing readers how we provide value.
It’s becoming increasingly difficult to reach users organically on Facebook. However, if you have a high volume of engagement, Facebook will continue to share your content with your followers.
Pictures are very important on Facebook, and it would be even better if you can add videos.
