Open innovation offers multiple investment avenues and opportunities for innovation, one of which is Venture Builder. With exponential growth of over 200% from 2010 to the present day, Venture Builders have a number of attractive qualities.
After all, the relationship between corporations and startups, despite suffering from global instability (pandemic, war, shortages), continues to please investors. While the number of startups is growing – in Brazil alone, there are more than 14 thousand, a number three times higher compared to 2015, according to the Brazilian Startups Association – there is also an increase in the connection between corporations and these small companies.
For corporations, the advantages presented in this interaction include contact with new technologies, understanding of new markets, monitoring trends and reducing operating costs.
For startups, the interests are also noticeable, ranging from access to mentoring from executives, who have expertise in expanding businesses, to investment of financial resources.
Because it presents benefits and the data reveals growth, it is worth being aware of what this open innovation vehicle is and following the examples of companies that emerged from this initiative.
What is Venture Builder?
Venture Builders help other america phone number list with the challenge of designing a new business (startup) according to market needs. To dispel any doubts or confusion, see other names also used to talk about Venture Builder:
- Venture Studio;
- Venture Building;
- Startup Factory;
- Startups Studios (startup studio);
- Venture Studio;
- Venture Model.
Regardless of having startups operating in the five regions of the country and in the most varied sectors, Venture Builder manages to gain strength because there is still room for new ideas, after all, consumers like new experiences. Given this need, the resource is to invest in the creation of a new startup to fill the gaps in demand.
How does a Venture Builder work?
In general, it works as follows: a monitor your team’s productivity through intelligent performance reports identifies an opportunity for expansion in the market, and as it cannot find any startups operating in this window, the company creates its own company with the help of another partner company, becoming a co-founder.
Let’s look at an example. At some point in its operations, Ambev had the idea of creating new ways for drinks to reach consumers’ tables. Since selling directly to its end consumer was not a strategy, the beverage company decided to connect bars to consumers by delivering cold drinks at any time of the day. And that’s how Zé Delivery was created. Although the startup was built internally, and is classified as a CVB (Corporate Venture Building), the models – idea, construction, validation – are the same.
Since Ambev has the budget, structure, personnel and maturity, it is easier to structure a CVB, idealize and scale a startup internally. But since innovation is democratic, it offers the option of a Venture Builder for smaller companies that, although they have the same growth ambition as Ambev, do not yet have the operational capacity to do everything in-house.
Main advantages of VB
The growth of the Venture Builder business philippines numbers occurs mainly due to the speed of design, testing and implementation of the entrepreneurial idea. Therefore, choosing a partner company is as the differentiator.
The partner company must operate in a consolidated manner, have experience in a learning culture to validate hypotheses, teams based on agile methodologies, and an understanding of building digital products and business management.
Reasons why corporations should choose a Venture Builder
The survival of no company is , no matter how much its managers have great expertise. The company has a long history of existence, these factors are not enough to guarantee a long and healthy life for organizations.
Given this, keeping up with the trends of the new economy is essential for customer satisfaction and winning over new consumers. According to McKinsey, 6 out of 10 CEOs say that building new businesses is one of the top three priorities for their business.
And of the open innovation initiatives, Venture Builder reveals its particularities, see below the reasons for a corporation to choose this innovation vehicle.
