In the car or while jogging, people often listen to something — radio, music, podcasts. With the help of the latter, you can start learning a foreign language, organize your time, and even learn how to raise children. And large companies take into account the popularity of this format and record dialogues and stories about their business. In this article, we will figure out why the audio podcast has become so popular and how an entrepreneur can record the first episode on his own. What are podcasts A podcast is a series of voice recordings, similar to radio programs. Podcast content is created by hosts and guest speakers or experts.
The topic can be anything from politics and entrepreneurship to dreadlocks and pizza making.
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Documentaries examine real events, while fictional podcasts tell stories. A separate entry in a podcast is called a release or episode. They can be released with different frequency – every day, once a week or two, once a month. News episodes are released more often, expert ones less often – this is due to the preparation of the content. The term podcast was coined by British journalist Ben Hammersley, who combined the words: broadcasting — “broadcasting” or “transmission”; The iPod is the device that everyone started downloading music onto in the early 2000s. There are several reasons why the audio podcast has become popular.
Ease of use. Listeners can quickly find content in this format
In addition, they are easy to listen to right away – you do not need to wait for the broadcast at a specific time. And if you like the podcast, you subscribe to it – after the release of a new item, you will immediately receive a notification. Graph of popular podcast topics Podcast Topics in Yandex Music Based on Research Results Ranking. Users rate episodes.
This means that if you focus on the rating and listen to the top ones
There will be a better chance of not buy female number data being disappointed in the content. Multiplatform. You can turn on in your usual social networks, listen via an app on your smartphone, a browser extension, or a smartwatch with headphones. You can also open podcasts via a smart speaker with Alice or while driving in a car. Personality. Anyone can become an author — from a schoolchild to the owner of a large company. This means that the listener can choose content that suits his age, interests, profession and lifestyle. Who listens to podcasts and why According to Yandex Music and Search , as well as the results of a 2023 study , interest in podcasts has quadrupled since 2016 — tens of millions of users listen to them. The advantage of this format is that it can be easily combined with other activities.
For example, with a trip to work, cleaning the house
Jogging in the park. Therefore, the audience is completely different people. Most often, they are from 18 to 34 years old, many work in the IT field. The same studies mention topics that interest depends on gender and age. For example, content from the areas of business, creativity and cinema is most often listened to by young people, and news – by older people. Art, society and science are interesting to everyone. You can rely on this portrait of the audience when creating your product. Podcast Audience Graph Distribution of topics by gender and age As interest in podcasts continues to grow, an effective way to promote your business is to tell about yourself in episodes. If you order Audio Advertising from Yandex , your brand will be known to listeners of Music, Radio and partner applications.
Users can go straight from the audio track to the company’s website
Hear news and listen about new developments in the field of technology or IT. Get to know the world around us – different processes from the point of view of geography, biology, sociology. You can learn interesting facts from them. Learn about new professions – new areas of employment and soft skills. Bonus: you can hear from those who are already successfully working in the field of interest. Hear different people. Look at the world through the eyes of people with unusual professions, interesting experiences, health limitations.
Understand the topic of health
Implement the right habits, a healthy sale leads lifestyle. Expert advice can help you get enough sleep or improve your mental state. Have fun. Listen to funny conversations, stand-up comedy, humor with unusual jokes. You can turn them on after a busy day to just relax. Why a podcast is necessary for business and how much does it cost Podcasts are launched by large companies – banks, stores, holdings. Businesses of any size can choose this format of promotion, because it allows: Increase brand awareness. The recording can feature real employees of the company who will share their developments or help listeners solve a problem. In addition, experts from related fields can be invited to specific episodes: they have unique experience, so the podcast feels like a live and natural communication with the audience and helps to create a community around your product. Attract a new audience.
The programs are listened to by people with different interests
Social status, and lifestyle. You can advertise your products or services to them in the format of an interesting discussion or useful advice. They can then choose what they heard. Recoup investments and increase sales. Audio can contain open or native advertising. Not only of the products and services of the podcast author, but also of other companies or specialists. Increase team engagement. A podcast for business can be internal — recorded for employees. Then it discusses motivation. Career growth, will be almost zero, because the audio can be recorded using a voice recorder on a smartphone. But creating quality content will require financial investment and the involvement of a team, which may consist of: Producer. Will create a program, monitor the calendar, find experts, organize collaboration with other companies.
Editor. Will prepare questions for experts
Write text for episodes and audio pre-rolls – advertisements within the episode. Host. Will voice the content, conduct interviews, and keep listeners entertained. Editor or sound engineer. Will process the recording of the conversation, remove unnecessary sounds, create a jingle – an intro, breaks and headings, add audio effects for comfortable listening. Designer. Will draw a cover and banners for the podcast as a whole or individual episodes. Marketer. Will build a promotion strategy and select advertising channels to attract new listeners.
The final cost of each podcast is also affect
The region and technical capabilities of the recording studio. How to Create a Podcast Working with a podcast consists of several stages. Next, we will analyze how an entrepreneur should prepare for recording in terms of content and technology. I do not recommend stopping at just the option “a podcast about IT” – it sounds too broad and does not help to determine the topics. The manifesto should describe what atmosphere the listener will feel in future episodes.
There is only one host in the episode
Who introduces the listener to the topic. Here it is worth emphasizing factual information or life hacks. Conversation. Several hosts discuss a topic. This format is more personal and lively, as everyone can express their point of view. Interview. The host invites a specialist who understands the topic. This type of dialogue is easiest to plan – you can make up questions and sample answers. Question and answer.
