14. Use social media badges to increase your following
Social media has become an integral part of selling any product or service. When you integrate social media into your website or blog, you create a sphere of influence for your brand.
Remember, website visits aren’t the only traffic you need to worry about. You want people to like your Facebook page, read your tweets, and see your the difference between the buying journey and the sales funnel latest Instagram post. They should become part of your community.
To increase followers and reach a wider audience, use exit popups to promote your social platforms. Which platform or platforms do you use most often? Which platform is most helpful in driving traffic back to your website?
One of the great things about social media badges is that (almost) everyone recognizes them. They’re like the Google or Apple logos — almost everyone understands them.
This is good for your brand.
People don’t typically look for ways to follow 7 smm kpis to track on social mia companies on social media. They do follow brands, but only when specifically invited to do so.
Maybe you’ve struggled to attract Twitter followers , or maybe your Instagram account isn’t getting as much engagement as you’d like. Your exit-intent popups can help.
In your pop-up, explicitly ask your visitors to follow you on Twitter, like you on Facebook, or take some other specific action. That way, they can fulfill their social contract with just one click.
If you tell them what they can get from the deal, such as a special promotion or expert insights, you’ll attract them faster.
15. Assuming Closing
Confidence is an important part of marketing. However, confidence is not the only thing.
In sales, when you assume a deal, you aruba business directory assume in every conversation that your prospect will buy your product. You can do the same thing on your website.
Many marketers believe that “assuming a close” means overconfidence and arrogance. This is not the case.
In contrast, assuming a close means trusting that you have done the necessary research to make your prospect an offer they can’t refuse. It’s not about you, it’s about the prospect.
Go back to your buyer personas. What do you know about each member of your target audience? What makes them unique?
Look at all the data you’ve collected over the years. Look at buying patterns, seasonality, CTA copy, and other variables that may affect conversions.
If you have enough knowledge, you can assume this position. When creating an exit popup, assume that more people will convert than those who don’t.
16. Use compelling CTA copy
-The call to action (CTA) is arguably the most important part of any exit-intent popup. Without a call to action , your visitors won’t know what to do next.
-Call to Action Clearly state what you want your visitors to do after reading your copy. You can use different CTAs depending on the action you want them to take.
Here are some common CTAs that get people to sign up for your email list using a lead magnet:
- Download my free eBook now!
- Yes, I want my free e-book
- Sign up to get a free eBook
- Give me my e-book
You can see that these are all written in the first person. You don’t have to do this, but it can make the copy feel more intimate.
What if you asked people to buy your most popular product? Your CTA might look like one of the following:
- Yes, I want 15% off new shoes!
- Buy it now
- View our shoe selection
Don’t try to be clever here. You don’t want to confuse your readers or leave them with any questions about what you’re asking your visitors to do.
