SEO is an abbreviation of (Search Engine Optimization), it is natural referencing , the objective is to generate traffic to your website from search engines (Google, Bing, etc.).
Why SEO?
Do you have a website and want to get traffic?
The goal of SEO is to get specific visitors with the least investment.
You can simply get visitors with paid SEO job function email list but your competitors get visitors with the lowest cost, which makes it difficult to compete with them.
Remember that the majority of overall visitors are organic.
Now you have a website with a comfortable host, you have a theme and the essential extensions
(I leave you with the article: Create a site with WordPress ).
Keywords in SEO
Before doing keyword research, you need to know whether the keyword is transactional or informational .
Informational keywords are generally easy to compete with, whereas transactional keywords are more likely to attract people to buy a product or service.For a transactional keyword, as you can see in the picture, the minimum CPC is: €4 . Users use these search queries to purchase hosting and a domain name.
These informational keywords have a low Cost Per Click because users need to know how to prepare (the thing) .
Generally, keywords with high CPC are tweet about your content. tweeting about your content more competitive, being on the first page in search results for this keyword is difficult especially for a new website with zero backlinks.
I’ll simply explain to you how to measure the value of a keyword .
The question that is going through your head: does the value of a keyword have a relationship with the type of the site? For example, I have a blog with Google AdSense , is it not worth going after transactional keywords, which is difficult?
The answer : the cost of a click on an ad by a user interested in a transactional keyword is higher compared to an informational keyword.
Before targeting a keyword, you need to know if it is really worth your effort.
Keyword research
Keyword research is about choosing mobile lead topics that potential customers are searching for and meeting their needs and why not convert them into customers.
How to do keyword research?
At first, you can simply use Google:
