This type of promotion works through so-called short codes, mainly used with an automated delivery system for businesses and all types of institutions.
This method allows two types of messages to be sent: promotional messages. Which communicate offers, discounts, updates or events, and transactional messages. Which are notifications sent based on user action.
In this sense, SMS can be used in a variety of ways
allowing for great versatility when creating campaigns for different objectives or goals. The most common methods are as follows.
- Promoting limited-time campaigns: This What is SMS marketing method is very popular among retail businesses. As well as online or e-commerce stores that offer limited-time offers on their websites.
- Make urgent communications: These communications are very useful when we change something related to an upcoming event, or when it is necessary to report delays in orders.
- Remind clients of appointments: This allows us to optimize our time or confirm clients’ attendance.
- Communicating with employees: Employees rarely check their company emails outside of the office. Text messaging is a great option for alerts, notifications, or emergencies.
We will never regret including text messaging in our digital marketing strategies. As we will reap many benefits from it, including improved sales, stronger brand image, and customer engagement . The benefits are so numerous that it will become one of our favorite promotional resources.
Why integrate SMS marketing into your strategy?
It is striking that in recent years, a technique pr directors email lists as practical and effective as. SMS marketing has lost so much power in most digital marketing strategies. Email marketing is one of the most used and effective target audience: what is it and how to define it techniques because practically everyone has an email address. On the other hand, in the age of the smartphone , where the mobile phone is checked at the slightest alert, SMS has been forgotten. It is shocking.
But what does the use of SMS in advertising consist of?
-First of all, it is much more likely that the user will stop to look at it. In social media , a user may follow many pages or have many messages from friends, so they may not even see the ad space. As for email, the user may delete it without business to consumer reviews even opening it. Social media or email are usually checked every minute or hour, while calls and messages are usually checked instantly.
-There are still people who don’t have an email address and aren’t registered on any social network, but who have a cell phone.
Creating an advertising campaign with these
characteristics is economical in terms of time and cost. Creating an SMS marketing campaign does not require as much work as creating an email campaign.
-Sometimes the efforts made to create an email marketing campaign are wasted. The messages do not pass through spam filters and most users do not check their spam folder , which is not the case on mobile phones: the messages arrive directly!
SMS marketing therefore has great potential. It is effective as a complement to other online marketing actions , but it is not yet exploited. It can be very useful for retaining and building loyalty among users captured through different lead generation techniques , by means of personalized messages that notify and create alerts.
