How brand journalism was born It looks like a contemporary creation, a recent profession; but in reality the prototype of brand journalism dates back to 1895 , when an agricultural machinery company published the first issue of The Furrow magazine, dedicated to farmers . The Furrow represented a resounding editorial […]
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This is the profession of the future To the crisis of traditional journalism that has manifested itself in recent years. On the part of brands , there is a greater demand for information professionals capable of conveying the company’s values and mission. In the new digital ecosystem, companies want to tell their world first-hand. Effectively becoming […]
Fake influencers in the public debate In addition to these cases concerning the field of corporate communication are the influencers who intervene in the public debate. reported. Facebook and other big techs took swift action against those Poland Phone Number List posts that violated social media rules, removing some accounts and preventing paid […]
However, even this field can hide some pitfalls. Over the years, with the increase of the influencer marketing phenomenon. The scammers ready to earn from this new market have also grown. In technical jargon these are called fake influencers . These are profiles who pretend to be people authorized to promote a certain brand, […]
Concrete examples Some of the most used and well-known examples in the field of qualitative research are the Focus Groups, usually made up of about ten people, or a little more or less. This target is gathered around a discussion table for a pre-established time, for example 2 hours. A moderator will be present at […]
There are many types of market research and related methodologies, as already mentioned. In this article we indicate the best known macro categories, i.e. quantitative research and qualitative research. Quantitative research Works very well when the goal of the research is to give a statistical representation of an entire population or […]
Knowledge is power: the importance of market research First of all, it is important to say that market research can be conducted on different types of targets , or rather on different user bases: on the end customer, or even on internal members of the company or with respect to other companies […]
himself.Here, the winning model today is not the single genius but the team, and Design Thinking is a methodology that helps create teams that innovate successfully. Design Thinking in the university approach What do you teach your students during the Design Thinking course at the university? Do you think that the new […]
We asked this in an exclusive interview with Professor Ivan Montis. This methodology with an innovative approach is spreading in Italian companies, especially following the digital transformation. It design model used to solve complex problems using creative vision and management. Design Thinking: a revolutionary method The Design Thinking methodology increases the ability […]
Fake influencers in the public debate In addition to these cases concerning the field of corporate communication are the influencers who intervene in the public debate. emblematic examplene reported by the. Center for Countering Digital Hate last March which the case callede disinformation dozen reported. Facebook and other big techs took swift action against […]
