Be patient and consistent
Social selling is not a one-way transaction. It’s not even just about selling at all! It’s about helping your prospects. It’s a slow and involved process because it’s about building mutually beneficial relationships. Maybe your target prospects may not buy anything from you, but because you earned their trust, they will refer you to the rest of their network.
So how do you organize yourself and practice social selling online
5 actionable tips for social selling
Know the relevant social selling platforms for your business
There are several social channels Latest Mailing Database you can use, depending on the audience you are targeting. For example, Facebook has expanded its user base across generations, while Snapchat, Tiktok and Instagram tend to appeal to a younger audience. For business connections, you can use LinkedIn as the best social channel.
By determining where your ideal customer is, you can effectively position your social selling there.
Home Buddies is a large Facebook community in the Philippines where members share their DIYs and online finds with the group.
Keep your audience interested
Social selling is also about engaging and growing the community you are in. While browsing social media can provide you with a wealth of information
participating in or sparking a conversation allows you to get their attention and ultimately build rapport with your target market.
Also, always provide insight into your niche. If you sell skincare products, you can share skincare tips, ingredients to look out for, or even some new trends you should or shouldn’t try.
This is what social listening is all about. This Sale Lead allows you to respond to conversations and is also an important part of audience research.
Through social listening, you can also monitor your competitors and know their successes and failures so you can inform your strategy.