As an inbound marketing agency, we focus on communication with the primary goal of generating leads . We also care about customer retention once we have acquired them. The inbound marketing strategy focuses on attracting attention and following these people right up to the point of ordering, using your website as the main asset.
Customer Journey – Understand Every Customer Journey
While most journeys are loosely based on the traditional AIDA (Attention, Interest, Desire, Action) model. Each company will have its own variation that needs to be thoroughly understood.
Type of Decision
Depending on the product or service, the length of the decision-making process can vary greatly. If it’s a simple decision, like buying a sandwich, everything is very quick. You can quickly research local sandwich shops, pick one, cross the road and take a few seconds to choose your filling. The entire process takes less than half an hour.
However, if you are choosing a new IT service provider, you must first find out what you actually need. Then you check options, compare differentime to Database maket providers, have meetings, look for opinions, negotiate prices, and then choose the most suitable company. The entire process can take months.
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Content For Each Stage
As part of inbound marketing activities, you will create a lot of useful and helpful content. The key to making this work for you is making sure that for each persona, you’re creating content for each stage of their journey.
- The first stage is awareness – you’re talking to people who haven’t heard of you before. You need to grab their attention by talking about a significant issue they are experiencing.
- Then you move them to a real interest in your products or services, pointing to what you offer as a potential solution to their problem. Your jo Sale Lead b is to offer as much really useful information as possible so that your audience can start considering the best solution.
- If they take this step, then you want to encourage them to contact you so that you can convince them that you are the right person for the job and tell them what it’s like to use your services.
- If they decide to buy from you, it’s not over. You want to sta