SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make better decisions. But how do you know which are which? You’ll find the answers here. If you ask SEOs what data they look at the most, it’s likely organic traffic. Duh, that’s a no-brainer. However, it’s not an indicator of SEO success without more context in most cases. In fact, you should never 10 SEO Metrics rely on a single number without knowing what’s behind it. So let’s tackle the intricacies of organic traffic first. 1. Organic traffic Organic traffic represents all non-paid clicks that come from search engines.

Why it’s useful

If your organic traffic is trending upwards, that could be a sign that your SEO efforts are paying off. However, keep in mind that more organic traffic doesn’t necessarily company data mean more sales unless you monetize your website traffic by displaying ads. How to track it The Performance tab in Google Search Console is going to give you the most accurate view of your organic traffic over time: Keyword rankings refer to a website’s organic ranking positions in the search results for particular keywords. Why it’s useful You care about ranking well for some keywords more than others. Generally speaking, the more relevant the keyword is to your product and business, the more valuable it is for you to rank well for it. Tracking your keyword rankings allows you to monitor your SEO performance for your most important keywords over time.

How to track it

For the most precise results, get a third-party rank tracking tool like Ahrefs’ Rank Tracker. Set up a project for your website, paste a bunch of keywords you Sale Lead want to track your rankings for, and you’re good to go. Search visibility is the percentage of all clicks for your tracked keywords that land on 10 SEO Metrics your website. It’s essentially the SEO version of Share of Voice (SOV), one of the most important marketing KPIs that measures your brand’s visibility in the market. Why it’s useful There’s a strong relationship between SOV and market share. Generally speaking, the higher your SOV, the bigger your share of the pie. And the fact that it’s a relative metric makes it a more suitable KPI than organic traffic growth.

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