But “Digital” without Marketing is boring ! Watch the beginning of this video to better understand what I mean: Marketing Funnel Main concepts of Digital Marketing Sales Funnel As I also show in the video above, the sales funnel is a representation of the steps a potential customer goes through before closing a deal with the brand: Sales funnel and its stages The top of the funnel is the broadest part — the part that attracts new potential customers.

Discover Organica’s free Digital Marketing course

Just no! The concept of Digital Marketing brings together different techniques aim at expanding sales with well-defin strategies and specific tools. It is the original use of these strategies and tools that will define the success or failure of a project ! My name is Guilherme, I have been the head of executions here at special data Orgânica for over 15 years, and I creat this glossary so that you can be very successful in this endeavor! Practical guide: how to choose the Best Marketing Strategies for your company.

Digital Marketing has become popular

 Let’s say you want to build a house using Digital Marketing: The fundamentals of Marketing would involve everything relat to understanding and preparing the land, planning the foundations, materials and necessary professionals. The “Digital” part of Marketing would bring Sale Lead together all the tools: hammers, saws and tractors. Without the ideal tools, you can still build a house.

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