There are many types of market research and related methodologies, as already mentioned. In this article we indicate the best known macro categories, i.e. quantitative research and qualitative research.

Quantitative research

Works very well when the goal of the research is to give a statistical representation of an entire population or market sector. This research acts on the basis of a sample, usually quite Japan Phone Number List numerous, and from this it draws its conclusions on the wider phenomenon.

Quantitative research has precisely the purpose of describing some phenomena.

Concrete examples

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Quantitative research almost always provides for the administration, to your selected sample, of a structured questionnaire with questions studied at the table , the answers to which will then Sale Lead be classified and processed with the appropriate methodology. To distinguish the different quantitative researches we can use several factors, for example:

  • The method chosen for the administration of this questionnaire, which can take place by telephone, via the Web, by mail or door-to-door.
  • The questions  posed in the questionnaire
  • The manner or form in which the same questions are formulated
  • The order in which the above questions are asked

Qualitative research, on the other hand, arises in a very different way, one can say in the opposite way. Characterized by open questions between the examiner and the chosen target. Qualitative research, rather than measuring phenomena, has the objective of exploring new territories. This type of qualitative research also proves to be very useful for defining some aspects of consumers , in a rather in-depth way.

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