Countries, or Is Design Thinking Developing in Italy
How brand journalism was born It looks like a contemporary creation, a recent profession; but in reality the prototype of […]
How brand journalism was born It looks like a contemporary creation, a recent profession; but in reality the prototype of […]
This is the profession of the future To the crisis of traditional journalism that has manifested itself in recent years. On the part
Fake influencers in the public debate In addition to these cases concerning the field of corporate communication are the influencers who
However, even this field can hide some pitfalls. Over the years, with the increase of the influencer marketing phenomenon. The scammers ready to
Concrete examples Some of the most used and well-known examples in the field of qualitative research are the Focus Groups, usually made
There are many types of market research and related methodologies, as already mentioned. In this article we indicate the best known
Knowledge is power: the importance of market research First of all, it is important to say that market research can
himself.Here, the winning model today is not the single genius but the team, and Design Thinking is a methodology that helps
We asked this in an exclusive interview with Professor Ivan Montis. This methodology with an innovative approach is spreading in
Fake influencers in the public debate In addition to these cases concerning the field of corporate communication are the influencers who
o fake influencers threaten brand reputation However, even this field can hide some pitfalls. Over the years, with the increase of
Therefore, it is advisable to carefully choose which day to “link” your communication to . Understand if it is consistent with