And why invest in this new strategic corporate area.

Human-to-human (H2H) marketing is a human-centered approach to marketing. This is the model on which responsible marketing is based.

Modern marketing can sometimes feel like a big contradiction – people want the latest technology and experiences that marketing automation can create. All of this, however, without renouncing personalization and human interaction.

So relationship marketing seems to be the best way to stand out in today’s competitive market .

The theme today, explained Raffaele Falcone, Country USA Phone Number List Leader of Qualtrics in his Keynote Speech, is how to manage the marketing of relationships on a large scale , to the extent that technological processes must become increasingly anthropomorphic.

The turning point of H2H communication  

In the history of communication and relationship marketing, the first turning point in this direction is represented by the cover of the Times of 2006, which featured a monitor covered with reflective film, through which the reader could reflect himself. “We were the character of the year 2006, it could have been any one of us”.

Despite the complaints, for months the airline refused to compensate the musicians. Until one of the two decided to record a piece entitled “United breaks guitars” which, posted on Youtube, immediately went viral. Causing the collapse of the United title, which lost 10 % of its value. Requiring the communications manager and the CEO to apologize on behalf of the airline to the passenger. as well as to compensate for the damage itself.

United Breaks Guitars – YouTube

Modern marketing can sometimes feel like a big   want Sale Lead the latest technology and experiences that marketing automation can create. All of this, however, without renouncing personalization and human interaction.