Online lead generation

Due to the lack of physical interactions and events, brands have focused more on online lead generation , to attract interest and support sales. and in addition to maintaining continuous contact with its remote customers.
Different digital tactics such as analytics , SEO , paid marketing and email marketing have also supported and integrated communication to generate new leads .

Rebranding and CSR

Brands have often responded to the changes in the New Normal also with rebranding activities , to carefully review their identity and intercept customer expectations.
All of this is also linked to Corporate Social Responsibility (CSR) , i.e. all those business policies and practices implemented in favor of the community and economic and environmental India Phone Number List sustainability, topics that are extremely relevant in the present.

Building trust and brand advocacy

A more humane and personalized communication has made its way into the New Normal to build the trust of potential customers in companies. Indeed,
the most effective brand advocacy strategies are based on a transparent, engaging and as authentic relationship as possible with end users, repaying the brand with spontaneous and free advertising.

Internal company communication

The New Normal has also led to better structuring of internal Sale Lead communication within companies, not only to organize smart working , but also to quickly inform staff and to give more unity and shape to the company mission.

The concrete example of UniGe

and in addition to maintaining continuous contact with its remote customers.
Different digital tactics such as analytics , SEO , paid marketing and email marketing have also supported and integrated communication to generate new leads .